This Is How Virtual Apps Are Finding A Place In Real World Fulfillment Services

According to a recently released App Annie report on mobile apps blurring the lines between virtual and real world experience, the 3 major segments where mobile apps have shown high growth and potential are transport, education and mobile payments. Here are a few trends from each of these segments:
Here are a few trends from each of these segments:
Transport:
uber 1Transport apps have seen large number of downloads over the past years with the increasing competition in this segment. On demand transport app downloads are huge in number and this is just the beginning of evolution of transport apps into a transportation platform.
These apps have the potential to evolve from transport apps to transportation platforms by integrating with other apps whose core features are not transport related but requires transportation facilities.
Transport apps with APIs in infancy have more potential to integrate with other apps. For instance, dating app Hinge, allows prospective matches to book an Uber directly from its chat interface. Also, journey­ planning app Citymapper has partnered with Hailo to allow their users to instantly book a cab while considering travel options.
Apps are also venturing into last mile logistics. Uber has introduced UberCARGO (moving service), UberRUSH (courier service) and UberEssentials (store delivery).
Last mile logistics for low prices combined with better availability and reduced delivery time holds huge potential as the next evolutionary step for transport apps. Amazon had tried up with FlyWheel to provide one hour delivery services for its customers on test basis.
Successful app entry into last mile logistics would mean more independent and small time truckers venturing into this business with the supply demand feedback loop creating winners in the process.
Education:
Duolingo_logoInternet and smartphones have brought in huge transformation in the way we gain information. Access to information is quick and real time using mobile apps and internet connectivity. There are numerous apps that have emerged in the learning segment.
An ideal example is Duolingo which is an app for learning new languages through adaptive, bite-sized and gamified lessons. Duolingo has also launched a crowd-sourced language incubator where people can contribute lessons to learn languages.
The app has a user base of 11 million learners.
Duolingo has a unique business model where real world firms pay the app for translation of content. The success of the app depends upon the quality of translation.
Another such example of a successful education app is ClassDojo. The app helps teachers to improve student behaviour through grading and real-time feedback, students create avatars and parents can keep track of their children’s progress through the app.
ClassDojo has 2.4 million teachers, 53 million students and 2.2 million parents enrolled from around 180 countries.
Apps like Photomath which provide step by step explanations for solving mathematical equations and Disney’s imagicademy apps which help students to learn maths and science through out-of-the-box approach are examples of how mobile apps have improved education over the years.
Mobile Payments:
zomato11The most distinct advantage that mobile payments provide is the reduced processing time by tapping the phone as compared to credit card payments and cash transfers.
This feature is most useful in quick service restaurants where 7 second reduction in payment process results in 1% increase in market share.
The advantage that QSR apps provide are reduced processing time on payments and improved efficiency by prior ordering at a place before the customer enters.
Most food chains have now launched their QSR apps with order and pay features.
McDonalds has collaborated with Apple Pay in the US and WeChat mobile payments in China.
Platform owned payment solutions will emerge as complimentary service to app driven ordering and payment solutions.
Third party support on payment systems like Square accepting Apple Pay will also help small and medium business vastly.
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