Interview with Vishal Mehta, founder of InfiBeam on Picsquare acquisition
Why Picsquare acquisition? What value does Picsquare brings to Infibeam?
With acquisition of Picsquare, Infibeam boosts its already large retail selection of products like books, mobile, electronics, home & lifestyle, automobiles with digital photo printing and customized gifts. The online gifting market is a huge opportunity in India and Picsquare products make ideal gifts during special events like birthdays and festival seasons.
Why Picsquare? Picsquare is a leading destination for very high quality photo printing and customized gifts with great management team. The company offers a host of features that allow users to customize the product like greeting cards, photo frames, t-shirts, photo puzzle, keychain, collage posters, Mugs and many other special occasion gifts. Customized product selection offered by Picsquare is not readily available in retail stores and the acquisition complements Infibeam’s existing product lines like cameras and gifts + offers customers a huge selection of customized hard to find products at their doorstep.
InfiBeam started with auto e-tailing and diversified into several other sectors – now aren’t you diluting yourself by getting into digital printing business as well?
Picsquare will operate as a stand-alone Web site and will continue to be run from its headquarters Bangalore with its existing management team. The acquisition of Picsquare.com will complement Infibeam’s existing product lines like digital cameras and gift stores. Picsquare carries products like digital photo prints, as well as customized products like greeting cards, photo puzzle, collage posters, mugs and many more special occasion gifts which are not available in retail store formats.
Infibeam customers continue to enjoy the huge selection of retail products at most attractive prices and addition of photo printing services + customized goods from picsquare are some more reasons to visit and shop.
How does equation with Bhola digital labs works? Are they exiting out of picsquare?
Bhola digital labs will continue to provide high quality photo printing services to our customers.