First of all, a brief description about the Vision India 2020, written by Sramana Mitra.
Vision India 2020 encompasses a wide range of sectors from technology to infrastructure, healthcare to education, environmental issues to entertainment, proves how even the most sizeable problems can be solved by exercising bold, ambitious measures.
The book takes a flight of fancy and takes you to year 2020 where Sramana presents 45 business ideas that potentially changes the Indian landscape. The core idea of this book is to inspire entrepreneurs.
Review: Vision India 2020
Sramana has done a great job in articulating 45 different business ideas in a crispy manner – right from basic idea definition, to defining market opportunity to paving the success path.
But as somebody who keeps interacting with entrepreneurs on a very frequent turn, I just couldn’t relate to the book. Not even a single chapter!
Because ideas are dime a dozen. Ideas have no meaning. Ideas do not mean anything. Ideas do not inspire entrepreneurs. I have met enough wannabes who have loads of world changing ideas, but are still waiting to take the plunge.
In fact, few of those 45 ideas are already being executed and there are a whole lot of other ideas that can potentially change the Indian landscape – and rock solid businesses will be built on another 45,000 ideas.
At the end of the day, what matters is execution and that’s where this book fails to appeal (to me) – I’d have loved it if Sramana took just five of these ideas and wrote an entire story [even though it’s fictional] – right from conception, to fighting Indian bureaucracy to piracy (for some of the digital idea mentioned in the book) to beating competition (its easy to write, ‘we made X mn$ at the end of third year”etc), something on the lines of New New Thing [which was fictional, but is still a great representative of Silicon Valley culture].
More so, I am part of few closed groups where people share some of the most interesting opportunities – not just as consultants, but as ones who are executing. Be it about agro processing projects to Hydro power to solar lamps to building payment gateway, there are people who are actually executing some of the solid business plans.
Who is this book for?
In my humble opinion, this book is not for entrepreneurs – but is meant for following two categories
- Wannabe Entrepreneurs – those who dream about doing their own gig, but are still waiting for the right time to take that plunge. You will find many of such fellas who love to read a lot (especially books on Business Planning, Raising Funds etc]. I sincerely hope that some of these wannabes read this book and get inspired to do something bigger.
- CXOs – Most of the CXOs end up losing touch with ground realities. The book will help them understand what kind of opportunities lies in India. What are the few hot sectors in India they can bet on.
As far as entrepreneurs are concerned, my humble suggestion would be to keep walking/executing. Business as usual.
If you have read the book, do share your opinion.
Next Book Review: The Design of Design by Fred Brooks
[Disclosure : The review has been written, using a free copy we received from Sramana’s PR team].