Now that Oyo has acquired Zo Rooms, there is ofcourse speculation that this will create a winner which is too big to fail.
Vista Rooms, which has 700+ properties across 70+ cities and is witnessing 300% m-o-m growth is unfazed and the founder, Ankita has following to say
“Base on some Industry speculation that these mergers will create a huge potential log jam for other players is completely out of questions. The service industry works on basis of their service and quality. Any combination of the top two players to create an unbeatable force in the market is an old myth.
The association of OYO Rooms and Zo Rooms’ will account for less than 5% of the total budget hotel market. There is space for several more players to foray in such a large market and those that can deliver consistent quality of service and product will be there in the long run. “ Ankita Sheth , Co Founder Vista Rooms.
Expect pricing war led by Oyo?