Ojas Ventures and Inventus Capital have invested in Vizury, Bangalore based ad network.
Vizury’s Visitor Relationship Management, VRM is a 1:1 messaging solution that enables an advertiser to engage in infinite conversations with its website visitors using display advertisements.
It leverages a proprietary platform that powers audience segmentation, dynamic messaging and response optimization. Just like CRM (Customer Relationship Management) allows managing customers intelligently, VRM enables the advertiser to initiate and maintain a relationship with its website visitors over a lifetime.
For instance, if you are visiting a hosting company website and you do a domain search (but do not buy), Vizury will show you relevant message/ads regarding the domain (when you are on other pages of the site) and this will lead to better conversion.
The VRM platform itself is capable of uniquely identifying every visitor and dynamically generating/ displaying a highly customized banner based on his/her micro behavior on the website. VRM seamlessly interfaces with the advertiser’s marketing & technology infrastructure to understand such micro behaviors and promote specific actions that the advertiser desires.
The platform is integrated with leading global publishers, ad-networks, ad-exchanges and technology driven market places that allows it to effortlessly reach more than 80% of the target audience in an automated fashion.
Read:
- Demystifying Online Advertising Network Business – Strategy / India Opportunity
- Online Ad Networks in India – Complete List
