Mobile data usage on Vodafone network in India increased 29% in the first quarter of FY14, as compared to the previous quarter, the company said on Friday.
Vodafone, the second largest mobile service provider by market share in India, said that the increase in data usage wsa due to increasing number of data customers and increasing usage among 3G customers.
At the end of June 2013, the company had 41.2 million data customers out of which 3.7 million are on 3G. At £1091 mn (excluding infra JV revenues), Vodafone reported a 13.8% year on year increase in service revenues and an addition of 2.7 million customers for the quarter ended 30 June 2013.
The British telecommunications company has over 150 mn mobile subscribers in India. “Smartphone penetration continues to increase and now stands at 9.2% in India,” Vodafone said in its interim management statement for the quarter(pdf). India recently overtook Japan to become the 3rd largest smartphone market in the world. Over 15 million smartphones were shipped to India in 2012. Around 6.1 million smartphone units were shipped in Q1 of 2013 as against 5.3 million units for the last quarter of 2012.
Operators have seen a steady growth in 3G subscribers. Recently, Reliance communications cut 3G prices by 50%, in an aggressive bid to on board more data subscribers. Earlier this month, top mobile phone operators including Vodafone, Airtel, Videocon and Idea slashed 2G rates by almost 90% to retain data subscribers in circles they didn’t have 3G license to operate in.