The company reported a growth of 10.7% year over year in service revenues at £4.3 billion, which includes revenues from voice, messaging and fixed line services and said that the growth in mobile voice minutes and data revenue partially offset the impact of regulatory changes.
Regulatory changes including strict verification procedures slowed the company’s average customer growth in the fourth quarter. For the year, growth was negatively impacted by the introduction of new consumer protection regulations on the charging of access fee and the marketing of integrated tariffs and value added services, the company said.
Messaging revenue declined 15.5% year over year on a constant currency basis. Increasing use of messaging services like Whatsapp has led to the decline of messaging revenues.
Vodafone has 152.35 million customers in India out of which 94.4% are on prepaid plans.
Overall, the company which serves Northern and Central Europe, Southern Europe, Africa, Middle East and Asia Pacific, reported revenues of £44.4 billion, down 4.2% from the previous year. Ebitda was down 3.1% at £13.3 billion.
Increasing data consumption is a good sign for the Internet economy in India. This means more consumption and more opportunities to sell goods and services to the Internet enabled consumer.