Vodafone (re)launches App Store in India

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Vodafone launched its app store in India (developed by Arvato) in the month of March, 2010 and has relaunched its appstore with a new partner, Appia.

Appia provides white labeled app marketplace to operators with a ready-to-launch catalog of paid and free apps from more than 32,000 global application developers. With this partnership, subscribers of Vodafone will now have access to 10,000 free apps in the app store.

Powered by Appia, the new Mobile Application Store provides Vodafone India’s over 145 million subscribers with a comprehensive and vast selection of over 10,000 free and paid applications for virtually any handset across major mobile operating systems including Android, Java, Symbian and Blackberry.

The Vodafone Application Store includes over 10,000 app titles across all popular categories including games, entertainment, social networking and local culture, offering a one-stop shop for all Vodafone India Mobile (2G/3G) customers to purchase and download applications and games for use on their GPRS-enabled handsets. The catalog also includes an extensive collection of content from local providers, including Hungama, India Games, Nazara, Spice, and Vodafone-branded apps like Portfolio Tracker, Vodafone TV, and Chhota Comics. Free applications will be available, along with a strong collection of paid applications.

Vodafone customers can SMS <VStore> or <Apps> to 111 from their GPRS-enabled handsets and click on the URL in the response message. Customers can also log in to live.vodafone.in and click the Vstore link on the Vodafone Live homepage.

Appia’s application discovery and distribution network provides all of the content for Vodafone’s mobile application storefront, as well as the end-to-end managed service platform for storefront merchandising and commerce. The store currently supports over 3,500 different devices, and is optimized to match applications to each subscriber’s specific device, offering thousands of applications across all major mobile operating systems, thus making it one of the best amongst all operator apps stores in the country.

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