Telecom operators are under a peer pressure to launch App stores.
After Airtel’s app store, and Aircel’s announcement of an about to be launched App store, comes an App store from Vodafone.
Vodafone Essar has rolled out its app store and can be accessed by sending a message APP to 111 [toll free number].
There are close to 800 apps on Vodafone, under various categories like Entertainment, Utility, Finance, Social Networking, Games, etc. Majority of Vodafone app stores are priced between Rs.5 – Rs. 30 and and Vodafone claims that 15% apps will be free.
Vodafone Mobile Application store has been launched along with global partners Arvato Mobile [ app store link]