Vodafone India Testing Mobile Data Offloading Technology to Keep Up With Demand

500px-Vodafone_logo.svgTelecom operator Vodafone India, is all set to launch data access across its network regions through WiFi hotspots, according to a recent report.

Once the service, which is currently being piloted in metros like Mumbai, is launched, Vodafone customers will have to access the WiFi network without using any login credentials.

This new implementation is part of Vodafone’s plans to improve its data network in India, for which the company will be spending nearly Rs 7000 crores. (Via)

The technology being used is called Mobile data offloading, which involves the use of complementary network technologies like WiFi and Integrated Mobile Broadcast (iMB) to deliver data to customers, thereby offloading the burden from cellular networks.

One of the main reasons companies rely on technologies like WiFi offloading is to cope up with the sudden rise in data connections and users on their networks.

According to mobile recharge company Paytm, the transactions that took place on their site show that 3G started picking up in the country somewhere around mid-2013 and is growing.

India’s largest telecom company Airtel saw its mobile Internet business clock a revenue of Rs.1,736 crore, a jump of 105.2% over the same period last year. Airtel’s mobile internet revenue accounted for more than one-third of the overall incremental revenue.

With growing user base and data demand, telecom operators in the country will soon have to resort to other technologies to keep up with the growth.

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