Telecom major Vodafone India has launched a Vodafone Music, a streaming service for its subscribers. The service was launched in partnership with Hungama Digital, a company which provides Bollywood and South Asian entertainment content.
Vodafone Music will offer audio and video streaming and downloads as well. For Vodafone, this brings a ready catalog of music and video content and for Hungama, this opens up an additional revenue stream.
Similar content is available through standalone applications of Hungama and competitors like Saavn and Gaana although it might be priced differently.
Recently it was reported that music streaming portal Dhingana is (?) planing to shut operations after failing to monetise their services while Nokia India pulled the plug on music streaming on their website in September. Among other entertainment service shutting down were that of Google’s music search service, and Flipkart’s music service, Flyte.
After the TRAI issued its VAS guidelines in July this year, telcos also saw a massive dip in the number of users who activated VAS. The number of users and subsequent revenue declined by more than 50%.