Voonik Ditches App-Only Model; Launches Desktop Site

Having already clocked 3.5 million app downloads, the Voonik team decided that the best way to capture a larger market share is to open its doors to a wider target audience across web and mobile.

Voonik, a personal shopping app for women announced the launch of its new desktop experience at http://www.voonik.com. After demonstrating tremendous growth and scale through an app-only strategy, Voonik is all geared up to offer its large and growing customer base with a multi-channel experience.

Voonik launched its app in August 2014. It was quick to spot the benefits of a mobile-only strategy riding on the fast growth curve, lower user acquisition costs and a personalized shopping experience. With a small and agile marketing team, Voonik grew faster than its competitors within a year.

‚ÄúVoonik is now doing 10,000 orders a¬†day and this will increase to 15,000 in a month after our desktop launch and we are¬†aiming for 20,000 daily orders by January. While the other e-commerce companies are¬†switching to an app-only strategy, we at Voonik think we are moving closer to our user¬†base by providing them access to a personalized store across multiple platforms. We¬†have the highest conversion rate in the industry for our app and we expect to get the¬†highest conversion on desktop as well.‚ÄĚ [Sujayath Ali, Voonik Founder]

Voonik has identified the total addressable women internet audience at 40 million and the total women smartphone users at 21 million. Most of the new users will be first- time online shoppers. Having already clocked 3.5 million app downloads, the Voonik team decided that the best way to capture a larger market share is to open its doors to a wider target audience across web and mobile.

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