Voonik, a leading fashion app today that it has raised $5million in Series A funding from Sequoia Capital and Seedfund. The funding will enable the company to enhance their personalisation and style recommendation technology.
Founded in 2013 by Sujayath Ali and Navaneetha Krishnan, Voonik is India’s first personal shopping app which allows users to buy what suits their body, lifestyle and budget.
Voonik offers multiple stores on a single platform and lets consumers shop in a single checkout. With over half a million SKUs, Voonik is one of the largest stores of its kind offering apparel, accessories and footwear as well as beauty products.
Voonik launched its mobile app last year, which has rapidly grown to 1M+ downloads, and on an average registers close to 2,500 purchases daily from 1,500 unique customers.
Breaking away from the conventional e-commerce business model, Voonik is powered by an in-house personal shopping platform that makes recommendations to shoppers based on their profile and preferences.
“Voonik is a next generation business model, that has created a “lean marketplace” for fashion that
allows users to discover personalized apparel from dozens of other e-commerce sites. So people can
shop on the Voonik app and mix and match from styles and SKUs across other sites like Jabong,
Fashionara, Zovi, and so on. This allows Voonik customers to get personalized recommendations
from across e-stores in a single app. This is resulting in terrific user engagement, retention and
growth at Voonik. We are delighted to partner with Sujayath and Navneetha in their journey to
redefine fashion e-commerce.” said Shailendra J Singh, Managing Director at Sequoia Capital India Advisors.