Mobile advertising exchange Vserv.mobi has added new functionalities to AppWrapper, a platform for Android app developers that automates integration of multiple software development kits (SDKs) without any coding effort.
The new AppWrapper can enable ad monetization, analytics, bug tracking and in-app purchases. It is optimized for Android, the largest mobile operating system in the world.
Until now, developers could only integrate SDKs provided by Vserv to their application. With the new AppWrapper, one can automatically integrate third party services such as analytics, bug tracking and user engagement tools.
AppWrapper was launched three years ago and has so far helped more than 20,000 apps and games to monetize.
“We will continue adding more SDKs to the platform so that developers can quickly integrate them with their app,” said Binay Tiwari, Director, Global Marketing and Product, Vserv.mobi.
The key services it enables are:
Monetization: Enables mobile app developers to start earning from their app users through business models such as premium advertising and in-app purchases.
Analytics: Integration with Google Analytics, Flurry Analytics and ApSalar allows developers to understand and measure audience reach, engagement, retention, conversions and revenue.
Bug Tracking: The AppWrapper has integrated bug tracking from providers like BugSense, HockeyApp and Crittercism.
User Engagement: Enables developers to engage with app users to increase usage through notifications and App Rating reminders.
Here’s a quick look at how it works.