Vserv has announced introduction of powerful new App monetization functionalities to its flagship AppWrapper platform.
The new paid monetization capabilities enabled by the AppWrapper include pricing models such as Try & Buy, Pay per Play and Subscriptions – all enabled in One Click, without any coding effort. Inline with its approach of offering developers simplicity & choice, the AppWrapper platform will allow developers to connect into any billing mechanism – be it direct telco billing from mobile operators like Vodafone or App Stores like Nokia and Android Market.
Such micro transaction based pricing models are ideal for targeting the vast majority of prepaid mobile users in emerging markets, and the Vserv AppWrapper allows developers to enable it, in parallel with advertising based monetization, to maximize their revenue.
Highlights of the new paid monetization models enabled by Vserv.mobi AppWrapper :
- Try & Buy – This option enables developers to offer free trial sessions to the user, thus allowing the user to experience the app before paying for it. Developers can configure the number of trial sessions and also enable ads during such trial sessions. It will allow developers who have a paid app, to convert it into a Try & Buy version in One Click without any coding.
- Pay per Play – This micro charging approach allows developers to charge users per session of the app, instead of purchasing the full app. It is similar to the innovative “sachet pricing” approach FMCG companies have embraced in emerging markets. By lowering the entry barrier, users easily participate in such a model and developers can subsequently achieve scale of revenues.
- Micro Subscriptions – Through this offering, developers can enable daily / weekly / monthly access to Apps thus allowing ongoing revenue. The AppWrapper checks users ‘subscription status’ in real time and allows access to the app only if the user is currently ‘active’ on the subscription.
Vodafone will use the AppWrapper platform to power app monetisation on VStore – its app store. Developers targeting distribution through the VStore will be able to use the AppWrapper to monetise their apps via advertising and paid models seamlessly.