IDG Ventures Invest $3mn In Mobile Ad Network, Vserv

Mobile advertising industry is ramping up and while networks like InMobi are growing globally, there still is a huge opportunity to deliver advertising in emerging markets.

Vserv, a Mumbai-based Mobile Advertising company, has raised $3 million in series A round of funding from IDG Ventures India. VSERV is a mobile advertising network focused on emerging markets having delivered In-App and WAP advertising in over 200 countries including leading Fortune 500 brands and digital media companies. As part of the investment, Manik Arora and Karan Mohla from IDG Ventures will be joining Vserv’s Board of Directors. 

Vserv has developed a unique App Ad-Wrapper solution for J2ME Apps and is now extending this solution to Android Apps. The App Ad-Wrapper enables mobile app developers to monetize their apps with minimal effort and provides advertisers a unique medium to target the rapidly growing mobile audience. VServ’s App Ad Wrapper solution does not require access to the source code of the apps and plays into the growing Android platform, which is seeing fragmentation, with different device form factors and specifications.

With the rollout of 3G in India, consumption of mobile data-services and mobile apps is expected to increase significantly. globally, the worldwide mobile advertising revenue is expected to exceed $3 billion in 2011 with Asia-Pacific being half the market.

Co-Founded in 2010 by Dippak Khurana and Ashay Padwal, the company claims to have delivered over 500 campaigns till date. Both the co-founders of the company worked together at Mauj Mobile where Khurana led content and international operations and Padwal led technology, product and operations.

The company is working with more than 200 developers and 1500 publishers, with 75 unique advertisers having used the platform, so far. It is serving ads on close to 5,000 Android and J2ME apps.

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