PhonePe looks to challenge Google’s dominance with app store in India

  • Walmart-backed PhonePe is preparing to launch a dedicated app store for Android users in India.
  • This is the latest product push from the firm that commands the mobile payments market in the second largest Asian economy.
  • The app store will offer hyper-localized services based on customer context.
  • It aims to assist developers with “high-quality” services.


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