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Want to achieve your new year goals? This startup has a neat proposition (hint : involves money).

Want to achieve your new year goals? How about setting a price and a deadline?

And if you fail, you pay!

Money is one of the greatest incentives around. And, the only greater incentive than earning money is losing it! – This is what this startup does to your new year resolution.

The process

  • Enter your goal
  • Set a date to achieve your goal by
  • Pledge an amount you will pay, only if you fail to achieve your goal
  • Set a referee (friend, spouse, work colleague) who confirms if you achieved your goal
  • Smash your goal!

Location : Manchester
URL: (looks like a copy of

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