Setup the context. It’s helpful to understand the lens through which you’re reaching out. “I saw you just launched Jambys, and we work with Eight Sleep. I wanted to explore what a partnership looks like. – Nik Sharma
99% of people suck at writing cold emails.
I get about 1,000 emails per day, here’s what catches my eye 🧵
Clear introduction with social proof.
There’s no need for “Hope you’re doing great” or “How’s the weather in NYC?”
Get to the point: “My name is Nik, I run Sharma Brands, and we scale DTC brands like JUDY, Poo~Pourri, and Bacardi.”
Setup the context.
It’s helpful to understand the lens through which you’re reaching out.
“I saw you just launched Jambys, and we work with Eight Sleep. I wanted to explore what a partnership looks like.”
Explain what you bring to the table (aka, why should I care?)
Add numbers, facts, and/or more social proof.
“We’ve been featured in Oprah’s Favorite Things, and have a customer database of over 125,000 sleepers.”
Go for the ask.
Don’t waste anyone’s time. Definitely don’t ask if you can ask a question.
“We have an idea for a collaborative product that we want to send to our and your existing customers.”
Finish with a CTA.
Learned this trick from @ShaanVP.
You want to get a “Yes”, “No”, or “Talk to this person” response.
“If you’re interested, we’d love to talk next steps with your team.”
The key to a good email:
• Clear introduction w/ social proof
• Steup the context
• Explain what you bring to the table
• Go for the ask
• Finish with a CTA
Follow @mrsharma
