Smartphones users contribute 30% to WAP Ad Impressions [Admob]

Admob served 488mn impressions from India (Feb 2009 data) and here are some interesting numbers from their Feb 2009 data

• Nokia leads the device market (62.2%), followed by Sony (12.5%), Samsung (3.3%), Motoral (2.3%) and Others @ 19.6% (i.e unclassified impressions)
• Nokia 3110c rules the handset model followed by N70
• Smartphones cater to 30.2% ads served on Admob network (Nokia again leads with staggering 93% share, followed by ‘Unclassified devices (3%), Motorala (2%), and Apple (i.e. iphone @ 1%).
• As far as OS is concerned, Symbian rules the chart (95%), followed by Windows Mobile (2%), iPhone (2%), and Linux (1%).
• iPhone’s share stands at 1% – not bad, considering that Only 4,000 3G iPhone were sold in India?
• Overall, India registered an increase of 7.5% in the traffic. (download the report)

What’s your take on these numbers? Some folks (from the trenches) tell me that porn sites rule the visited portals (Mobile Phone usage of Indians – Flirting, Porn) and that’s where ad networks are able to monetize.

Also see:

• List of Mobile Ad Networks in India
• Top 10 Indian Mobile Sites [Opera Mini stats]