Reliance BigFlix has partnered with Hulu for content distribution enabling US users to watch free bollywood movies. BigFlix offers about 550 free movies to its Indian viewers too, and this association will expand its distribution network to Hulu’s 38 million US viewers.
96% users on BigFlix view non-English content and the website is pre-dominantly accessed for its Bollywood and Indian content by NRIs in the US. Hulu users will be able to watch the movies for free, while the platform will be monetized using online advertisements. To watch free Indian movies on Hulu.com, user will spend around 30 minutes divided over 21 commercial breaks for the entire length of a movie. (source)
In the recent times, video consumption has shown strong growth and media companies are pushing their content (Watch Online Live Cricket (Free) at TenSports – Web or TV?) to the web and monetizing the same using ad networks.
What’s your take on such partnerships/monetization model?