iStream.com, India’s First Online Video Service has acquired the exclusive live streaming and video on demand rights for India for the Micromax Cup India-Sri Lanka series starting July 21, in Sri Lanka. With the Indian team out of action for 4 months, this series has been one of the most anticipated ones, and will see them pitted against the Lankans in 5 ODIs and 1 T20.
The deal was signed with Sporty Solutionz, which has got exclusive Internet and mobile rights for this series from Ten Sports. All the 6 day-night matches starting at 2:30 pm will be streamed live on iStream.com, and will also be available on demand for a month after the tournament.
Earlier, iStream also bagged exclusive rights to stream UEFA EURO 2012.
Last year iStream.com raised US$ 5 million from global private equity fund SAIF Partners and also streams 26 news channels – in English, Hindi, Tamil, Kannada, Telugu and Malayalam – live 24/7.