Mobile TV Startup Jigsee Launched In India [Streaming Media For The Feature Phones]

Jigsee, a Candian startup has launched its service in India and the company delivers streaming media (entertaining, informative, and educational video content) to people who use feature phones.

The technology delivers continuous video streams in low-bandwidth environments (with data rates as low as 50 Kbps). Combined with the company’s Smart Client technology – which makes video streaming possible on phones with basic features, Jigsee has overcome hurdles which have prevented the uptake of mobile TV services in most emerging markets.

Jigsee Media Server incorporates a stateless design which facilitates high simultaneous traffic. It implements a proprietary streaming engine which is highly scalable, and includes resilient attributes which allow it to function smoothly in a wide range of wireless environments.

Content partners include UTV, Spice, Mukta Arts and Manorama Music etc. One of the features quite interesting about Jigsee is auto-bookmarking – i.e. you start a video from where you left-off. Given how bandwidth starved country we are, Jigsee surely has a bright future. As far as monetization is concerned, platform will follow a typical VAS route- i.e. revenue share with providers (for premium content).

Started by ex-DoubleClick and RIM employees, the startup has raised funding from IAN and Sequoia Capital.

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