Exclusive: Way2SMS Acquires 160by2 [Updated]

Way2SMS has acquired 160by2, its rival.

Update2: The formal announcement of Way2SMS acquiring 160by2 will be made on January 3rd, as mentioned by Raju Vanapala (Founder & CEO of Way2SMS).

Update: 160by2 is using Way2SMS’ zedo channel for advertising on its site and all details (as mentioned in the post below) clearly points that 160by2 has been acquired by Way2SMS.

We have been hearing this rumor for the last 4 weeks that Way2SMS is in talks to acquire 160by2 (or some of its properties) and while we don’t publish rumors without verifying data (independently), take a look at domain ownership of 160by2.us:

The whois.net data for 160by2.us (which is 160by2.com’s property) shows the following:

Name Server: NS1.WAY2DNS.NET

Name Server: NS2.WAY2DNS.NET

Administrative Contact Name:  Suresh Uppalapati (works for Way2SMS: link 1, 2)

Contact address is same as the HQ address of Way2Online (parent company of Way2SMS).

Till today morning, Way2Online.net had a link to 160by2.us on its site but has been removed now.

Aside, 160by2 recently launched its new design which is way2similar to way2sms’ site. Take a look yourself (notice similarity in design blocks)

Way2SMS and 160by2 Design - Way2Similar
Way2SMS and 160by2 Design - Way2Similar


Take a look at 160by2.com source code and here is what you see:

160by2 ad Using Way2SMS's Zedo Channel
160by2 ad Using Way2SMS's Zedo Channel

160by2 is using Way2SMS’ zedo channel for advertising – that pretty much confirms the acquisition news [Q.E.D].

Way2SMS, if you notice has been among the top 25 sites in India (source:Alexa) for the entire year and we included them in our list of High Flying Technology Startups of 2011.

We will be updating this as and when we hear from the two companies, but if you are in the know of this development, do share (contact us form).

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