Waze Job Cuts Expected as Google Ad System Implemented

  • Waze is shifting its ad monetization to be managed by Google’s Global Business Organization, mirroring the model of Google Maps.
  • The change leads to job reductions in sales, marketing, operations and analytics at Waze.
  • Transition will entail the winding down of the current Waze Ads product and usher in Waze Ads powered by Google.
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