We have been hearing a lot of advantages of PLG, but do you see any disadvantages of PLG?
Girish Mathrubootham: Yes, of course. Everything comes as a package.
PLG, when you say easy in, it is also easy out. You must understand that. For any of us, how easy it is to cancel a Zoom or Slack account or Trello or Asana account.
You have to understand that churn is a big problem in PLG because of a combination of factors.