We made the first

We made the first pivot.

We got the timing and the category right by positioning ourselves as a platform-as-a-service (PaaS), Visual PaaS. In this avatar, we continued for another three to four years.

By this time, we discovered that the category we chose—the platform- as-a-service itself—was premature, as giants like Google, who pioneered PaaS, were struggling.

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