As web Startups of the new age we are dependent on Google, Facebook, Twitter and other platforms a lot for traffic and spreading the word. We generally fail to keep a track of our performance on these platforms or mostly don’t know what to track and improve. Here are 3 tools that let you judge your Website Speed, Social Media Image and Search Engine standings. With these tools you would exactly know which metrics to track.
Speed Optimization – GTmetrix is webpage speed analysis tool that tracks your page for load time and gives you a list of potential improvement areas. GTmetrix is a combination Yahoo’s YSlow and Google PageSpeed. GTmetrix analyses the page structure and meta fields to give actionable suggestions under Content, Images, CSS/JS, Cookies and Server.
Social Media Tracking – SocialMention is a social media search and analysis platform. It aggregates data from all possible user generated content platforms like twitter, Facebook, blogs from across the web to analyse your brand’s standing. One powerful thing about this tool is the Sentiment analysis. SocialMention tags each update into neutral/negative/positive type to give you a feel of what people perceive of your brand. You can also set Social Media alerts for a given keyword, like you set a Google Alert.
Search Engine – SEO-Browser is crawler that gives you a basic view of what Google’s (or any other search Engine) crawler will see in your page. It gives you a set of data points that matter for a search engine. Some of which have to do with speed and size of the page. The tool also gives you links to other popular tools for analysis. SEO-Browser may not be the best tool for this purpose but gets the work done neatly.
These tools only let you measure the performance. Do take some steps to improve.
Share some tools that you have been using at your startup to track performance.
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]