A Customer's Jobs-To-Be-Done (JTBD)

[{"selector":"#anim-dc037b9d-0868-4393-b0ad-a9bbac7897a0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(4)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"fill":"forwards"}] A Customer's Jobs-To-Be-Done (JTBD)

[{"selector":"#anim-c4c3f7b5-9abb-4f28-bc63-831867457284 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(4)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"fill":"forwards"}] "Customer is King" is an age-old business mantra but still true!

[{"selector":"#anim-6e09d0db-e105-4c3f-bb76-023612f5e15b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(4)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"fill":"forwards"}] Customers buy products or services to make progress and make progress, and they need to get a set of jobs done.

[{"selector":"#anim-88cf2649-fd4d-426b-8fd3-301745dbacb7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(4)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"fill":"forwards"}] With the JTBD framework, understand the reason why a customer would hire a product or a service.

[{"selector":"#anim-2537bb82-30ca-4efd-af13-23340ff4a798 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(4)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"fill":"forwards"}] To be a customer-centric company, work backward from the customer's job.

[{"selector":"#anim-d8cf7779-ec97-4d87-8f9e-c4edae55eece [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(4)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"fill":"forwards"}] Focus on a customer's core jobs using the JTBD framework.

[{"selector":"#anim-19076fe4-bdad-434c-bef0-a2e9be3786f0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(75.89552337235898%, 0%) scale(4)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"fill":"forwards"}] Want to know more?

[{"selector":"#anim-4900f605-8000-4542-900d-e2e1004e1848 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 8.859280287040955%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"fill":"both"}] Check out the How to Build Customer-centric Products course on FWD.