A Customer's Jobs-To-Be-Done (JTBD)

"Customer is King" is an age-old business mantra but still true!

Customers buy products or services to make progress and make progress, and they need to get a set of jobs done.

With the JTBD framework, understand the reason why a customer would hire a product or a service.

To be a customer-centric company, work backward from the customer's job.

Focus on a customer's core jobs using the JTBD framework.

Want to know more?

Check out the How to Build Customer-centric Products course on FWD.