Air India Express launched a new brand identity and aims to expand its fleet to 170 aircraft in five years.
The Tata Group's airline will add 50 new aircraft in the next 15 months, doubling its size.
Featuring a colour palette of orange and turquoise, their new branding signifies enthusiasm, agility, Indian warmth, and a digital-first approach.
Air India Express seeks to be 'new India's smart connector', strengthening domestic market presence and extending its Middle East, Southeast Asia network.
The first new Boeing 737-8 aircraft's livery is Bandhani textile inspired; other traditional textile patterns will feature on future aircraft tailart.
The merger of Air India Express and Air Asia India is in its final stages, transforming the aviation landscape.