"I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me.
While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back," Akshay Kumar tweeted.
"I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract",He Said.