Amazon and Reliance in Conflict Over IPL Media Rights

Amazon and Reliance Are in Conflict Over IPL Media Rights

Amazon's rivalry in India with oil-to-retail conglomerate Reliance Industries looks set to head to the cricket field.

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Both company will likely battle media heavyweights for telecast rights to India's premier cricket league with its hundreds of millions of viewers.

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To date, Disney owned Star India along with Sony paid 163.48 billion rupees for digital and television rights to IPL.

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Traditional media firms are now facing heavy competition from deep-pocketed conglomerates like Reliance and Amazon.

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Both Amazon and Reliance were previously at odds over future retail takeover. A future conflict may unfold very soon over IPL media Rights.

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Amazon, whose Prime Video platform recently began live-streaming cricket matches, wants to win the IPL rights to increase subscription to its platform.

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