Asia Cup: Disney+ Hotstar Smashes Records with 2.8 Crore Viewers
Disney+ Hotstar achieved a record viewership during the India-Pakistan cricket match in the Asia Cup despite rain interruptions.
The peak concurrency reached an impressive 2.8 crore viewers, as reported by industry sources.
This surpassed Disney+ Hotstar's previous record set during the 2019 World Cup semi-final between India and NZ.
The 2019 match is remembered for MS Dhoni's near-miss while trying to save his wicket.
Disney Star, which operates Disney+ Hotstar, is broadcasting the Asia Cup on both TV and digital platforms.
Disney Star also holds the media rights for both TV and digital platforms for the upcoming ICC World Cup 2023 tournament.