Being Customer-centric

[{"selector":"#anim-2980b4bc-2d4f-4769-a15f-690d281e0fc7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] How to be Customer-centric?

[{"selector":"#anim-6dd397ef-43cd-4585-985f-5a21f8fafa42 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.318181723025155%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] "Most companies are great at creating products—they just aren’t that great at creating the right products.” - Tony Ulwick

[{"selector":"#anim-8410e014-4d9b-4bbc-9ecf-43a4b628af00 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] To stay relevant as a business over time, you need to be laser-focused on the customer’s ever-evolving needs.

[{"selector":"#anim-88c6c740-882f-462e-9c0b-28fad46576b5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.89772701725232%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Flip the switch from the product to the customer's jobs using the Jobs-To-Be-Done (JTBD) framework.

[{"selector":"#anim-3d755037-e7bf-4dde-9a42-832319e604d4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Learn about the JTBD framework to build customer-centric companies.

[{"selector":"#anim-5caabd94-7554-4d54-917a-58700e852a22 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 8.859280287040955%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Head over to the How to Build Customer-centric Products course on FWD.