How to be Customer-centric?

"Most companies are great at creating products—they just aren’t that great at creating the right products.”

- Tony Ulwick

To stay relevant as a business over time, you need to be laser-focused on the customer’s ever-evolving needs.

Flip the switch from the product to the customer's jobs using the Jobs-To-Be-Done (JTBD) framework.

Learn about the JTBD framework to build customer-centric companies.

Head over to the How to Build Customer-centric Products course on FWD.