How to be Customer-centric?
"Most companies are great at creating products—they just aren’t that great at creating the right products.”
- Tony Ulwick
To stay relevant as a business over time, you need to be laser-focused on the customer’s ever-evolving needs.
Flip the switch from the product to the customer's jobs using the Jobs-To-Be-Done (JTBD) framework.
Learn about the JTBD framework to build customer-centric companies.
Head over to the How to Build Customer-centric Products course on FWD.