Brand books, why are they so important?

Maintain consistency

Having a set of rules to follow throughout the company ensures a consistent delivery of the brand.

Establish credibility

Once a brand book is in position and brand consistency is maintained, you’ll begin to establish credibility to your users. Credibility leads to loyalty.

Increase efficiency

Guidelines are the point of reference for all creative departments. This increases the brand’s communication and work performance.

Consistent brand’s personality will reflect and resonate with customers.

To know more,  Head over to FWD.