Content Marketing: Guide to Getting Started

“Content isn’t King, it’s the Kingdom.”

- Lee Odden

Content when presented in a contextually relevant manner with pre-defined objectives, creates value for the audience and the company.

Content Marketing is a type of marketing that involves creating, publishing, distributing, and promoting content.

“Content Marketing is a commitment, not a campaign.”

-Jon Buscall

An effective Content Marketing strategy requires use of different content types.

Start devising your Content Marketing strategy by defining goals.

Content Marketing channels need to be identified while devising the strategy.

Content Marketing requires long-term commitment to achieve the desired objectives of brand building and customer engagement.

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Check Content Marketing course at  FWD