CopyWriting: Know Your Audience

[{"selector":"#anim-d230b933-2bfb-4c2a-9492-f656e7629f2b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] CopyWriting: Know Your Audience

[{"selector":"#anim-4bf8067e-1ce2-4553-bfa3-79e788cbd397 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.23295444978073%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] “Every product has a unique personality, and it is your job to find it.” – Joe Sugarman

[{"selector":"#anim-ca9c9215-a8a0-4eb9-b437-1817653658d4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Start by Knowing Your Audience!

[{"selector":"#anim-0de9f9a5-3694-4d72-a3da-0d9d494375d4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-24.96821345268533%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] “Decide the effect you want to produce in your reader.” — Robert Collier

[{"selector":"#anim-2561f9f4-3fb3-4c03-92aa-0e183d22738a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] State USP in customer terms.

[{"selector":"#anim-d7049985-af1e-43ad-ad0c-47bfd3a4e9d2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Address buyers personally.

[{"selector":"#anim-383fb76b-9a4c-4b84-8583-76328013c7e2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Learn more about writing a good copy.

[{"selector":"#anim-f894ba23-820b-462b-ac09-89791d316048 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 8.859280287040955%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Check out the How to Write An Effective Copy course on FWD .