CopyWriting: Know Your Audience

“Every product has a unique personality, and it is your job to find it.”

– Joe Sugarman

Start by Knowing Your Audience!

“Decide the effect you want to produce in your reader.”

— Robert Collier

State USP in customer terms.

Address buyers personally.

Learn more about writing a good copy.

Check out the How to Write An Effective Copy course on FWD.