CopyWriting: Know Your Audience
“Every product has a unique personality, and it is your job to find it.”
– Joe Sugarman
Start by Knowing Your Audience!
“Decide the effect you want to produce in your reader.”
— Robert Collier
State USP in customer terms.
Address buyers personally.
Learn more about writing a good copy.
Check out the How to Write An Effective Copy course on FWD.