“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
“Sometimes the best copy to sell a horse is, “horse for sale”.”
“Every product has a unique personality and it is your job to find it.”
“Decide the effect you want to produce in your reader.”
“There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’”
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