STRATEGIES FOR COPYWRITING
It’s what makes or breaks your ad copy. A headline can either persuade your reader towards an action, or have them ignore your story completely.
Focus on Headlines
2. Quit being punny. It’s a writer’s delight surely, but it can confuse your audience thoroughly.
Develop a central BIG Idea through your writing
Don’t simply write for the sake of writing. Make sure your copy is headed towards a certain big idea - something that resonates with the larger needs of the reader.
Never Cut Corners on Your Research
Add value to your reader’s life with every piece of content
Listen to your readers
A great writer is one who understands the reader’s persona fully well
Know what your readers want. Send them a survey. Read their comments on social media.
Make Your Content Interesting & Unique
Keep it short.
Never bore the reader.
And retain it !
Grab their attention
That's it, buddy !