STRATEGIES FOR COPYWRITING
The TRICKS
It’s what makes or breaks your ad copy. A headline can either persuade your reader towards an action, or have them ignore your story completely.
Focus on Headlines
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2. Quit being punny. It’s a writer’s delight surely, but it can confuse your audience thoroughly.
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Develop a central BIG Idea through your writing
Don’t simply write for the sake of writing. Make sure your copy is headed towards a certain big idea - something that resonates with the larger needs of the reader.
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Never Cut Corners on Your Research
Add value to your reader’s life with every piece of content
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Listen to your readers
A great writer is one who understands the reader’s persona fully well
Know what your readers want. Send them a survey. Read their comments on social media.
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Make Your Content Interesting & Unique
Keep it short.
Never bore the reader.
And retain it !
Grab their attention
That's it, buddy !
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