STRATEGIES FOR COPYWRITING

The TRICKS

It’s what makes or breaks your ad copy. A headline can either persuade your reader towards an action, or have them ignore your story completely.

Focus on Headlines

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2. Quit being punny. It’s a writer’s delight surely, but it can confuse your audience thoroughly.

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Develop a central BIG Idea through your writing

Don’t simply write for the sake of writing. Make sure your copy is headed towards a certain big idea - something that resonates with the larger needs of the reader.

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Never Cut Corners on Your Research

Add value to your reader’s life with every piece of content

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Listen to your readers

A great writer is one who understands the reader’s persona fully well

Know what your readers want. Send them a survey. Read their comments on social media.

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Make Your Content Interesting & Unique

Keep it short.

Never bore the reader.

And retain it !

Grab their attention

That's it, buddy !

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