Disney+ Hotstar to provide free cricket match in India

Disney plans to counter subscriber loss on Disney+ Hotstar in India by offering free cricket streaming on smartphones and tablets.

Live matches of the Asia Cup from August 30 and the upcoming World Cup hosted by India in October and November will be streamed.

This "hybrid model" strategy aims to increase ad revenues by attracting more smartphone users to access the service for free.

Disney+ Hotstar began losing subscribers after losing the rights to IPL to JioCinema in a $2.9 billion deal the previous year.

Disney executives admit underestimating Indian consumers' willingness to switch from free to premium plans.

Disney is exploring options such as seeking a joint venture partner for its India business or potentially selling the business outright.