Email Subject Lines: A Hook?

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[{"selector":"#anim-ff81186b-e1e7-47ce-bbaa-3f883c273f54","keyframes":{"transform":["translate3d(-104.7619%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1daed313-4b18-4309-b4dd-53865e0f081a","keyframes":{"transform":["translate3d(113.31269%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8c1fcb5-7fe0-45a4-b4ff-439bbe305068","keyframes":{"transform":["translate3d(0px, -100.03036%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e4bcab8-ed75-471a-9ae9-1551e63ebd48","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] More personalized subject lines have a higher open rate.

[{"selector":"#anim-5176a2f2-c64d-468c-aab8-4051af6f1249","keyframes":{"transform":["translate3d(-104.7619%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03b3eddc-e9e6-4f11-adb4-2da2cee269ca","keyframes":{"transform":["translate3d(113.31269%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-acb360a9-6bde-4aa9-b179-9d5db1ae4efb","keyframes":{"transform":["translate3d(-215.57376%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":50,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3018314-8944-44fe-a628-cfa4d75a3573","keyframes":{"transform":["translate3d(-217.12707%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":50,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92886729-6857-4f61-9fdd-fc878f45869d","keyframes":{"transform":["translate3d(0px, -100.03036%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34360b10-f0f7-4a59-97b4-a629fad6ed89","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] "Without a sense of urgency, desire loses its value." - Jim Rohn

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[{"selector":"#anim-e1011df4-aa93-4db7-b229-4c40ef7ce5c5","keyframes":{"transform":["translate3d(-104.23281%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51c3ca0a-bf78-4ecb-93a0-70f8847a06b5","keyframes":{"transform":["translate3d(113.31269%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-113c5b1a-9c14-49e0-8d48-3d959d81f98d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 14.8369916983256%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Head over to the How to Write Catchy Email Subject Lines course on FWD .