FIFA signs sponsorship deal with for Qatar World Cup

FIFA has agreed a sponsorship deal with for the 2022 Qatar World Cup, soccer's world governing body said in a statement on Tuesday.

The Singapore-based company will be the exclusive cryptocurrency trading platform for the showpiece event in Qatar, which runs from Nov. 21 to Dec. 18

The company, founded in 2016, also acquired naming rights to the Staples Centre, home of the NBA franchise Los Angeles Lakers, in a 20-year deal reportedly worth more than $700 million’s deal with FIFA is a win-win situation. The exchange has spent large sums of money on sports branding, supporting top leagues and teams in a wide range of sports., has inked sponsorship deals with the NBA team Philadelphia 76ers, the Ultimate Fighting Championship and Formula 1 last year

World Cup 2022 takes place in Qatar from November 21 to December 18; 32 teams to compete in eight groups; full schedule to be confirmed after finals draw in April 2022

The tournament kicks off at the Al Bayt stadium in Al Khor with a match that will feature the host country. The finals at the Lusail Stadium in Doha