How Emotionally Intelligent People Use the Mark Twain Rule to Become Exceptionally Persuasive |

Regardless, Twain knew it then, and I'm telling you now: Coming up with a good message takes time, but truly crafting it - editing it, to put it differently, and ensuring it's efficiently tied to your ultimate desired outcomes - can take a heck of a lot more time.

At the same time, you're facing staffing shortages and a pandemic, and you'd need everyone's best efforts to have any shot at making it work.

The hard part is that it takes more time to think about all of these angles and to craft the right message.

Taking time to weed out the many things you might want to say to make the ones that you truly need to say more memorable makes the difference between confusion and clarity.

Chart the emotionally intelligent route, and take the time to write the shorter letter.

Don't be surprised if you find the extra effort pays off, as you remove the impediment of misunderstanding from more of your most important conversations.