India's multiplex body postpones National Cinema Day to September 23

The Multiplex Association of India said that National Cinema Day, earlier scheduled to be celebrated on Sept. 16, will now be held on Sept. 23.

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MAI also added that this day will bring together audiences of all ages to enjoy a day at the movies.

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According to the MAI, India has seen one of the sharpest recoveries in the film exhibition business, globally.

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The MAI said the postponement was due to the request from various stakeholders and in order to maximize participation.

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The MAI was established under the aegis of FICCI in 2002 and represents more than 18 regional and national multiplex chains.

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