Instagram recently began testing paid subscriptions with a few content creators and influencers in the US, allowing them to charge their followers a monthly fee in exchange for exclusive content
A purple badge next to their username to show they are subscribed when they interact with the creator.
While the paid subscriptions feature is only available to a few content creators in the US
The feature has now been spotted in India with pricing tiers to subscribe to some content creators in local currency.
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According to screenshots shared by Twitter user Salman Memon (@salman_memon_7), Instagram is displaying the option to subscribe to select creator accounts.
The subscription pricing is displayed in rupees, with differing prices — Rs. 89, Rs. 440, and Rs. 890 a month
According to a report, pricing for paid subscriptions in the US will range from $0.99 (roughly Rs. 74) to $99.99 (roughly Rs. 7400) per month.