IPL 2023: Haptik strengthens its ties with Mumbai Indians

Haptik and Mumbai Indians have partnered to develop an advanced chatbot for fan engagement.

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The WhatsApp chatbot offers more than live match scores, including answering FAQs.

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Since January 2021, the partnership has resulted in nearly 1.5 million fan interactions, with a 94.2 percent automation rate.

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The chatbot supports multiple languages, including Hindi, Marathi, and English, showcasing Haptik's multilingual capabilities.

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Aakrit Vaish, CEO at Haptik, expresses pride in working with Mumbai Indians and emphasizes the importance of fan engagement.

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The chatbot provides a tailored and personalized experience to Mumbai Indians fans, aiming to increase their involvement and satisfaction.

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