Haptik strengthens its ties with Mumbai Indians
Haptik and Mumbai Indians have partnered to develop an advanced chatbot for fan engagement.
The WhatsApp chatbot offers more than live match scores, including answering FAQs.
Since January 2021, the partnership has resulted in nearly 1.5 million fan interactions, with a 94.2 percent automation rate.
The chatbot supports multiple languages, including Hindi, Marathi, and English, showcasing Haptik's multilingual capabilities.
Aakrit Vaish, CEO at Haptik, expresses pride in working with Mumbai Indians and emphasizes the importance of fan engagement.
The chatbot provides a tailored and personalized experience to Mumbai Indians fans, aiming to increase their involvement and satisfaction.