By H.JanGra June 14, 2022
The IPL Media Rights e-auction is over and Board of Control for Cricket in India (BCCI) secretary Jay Shah took to Twitter to announce the details of the new valuation of the lucrative IPL
The Indian cricket board has managed to rake in more than 48 thousand crore rupees through this auction for the next five year cycle of the league from 2023 to 2027
This is almost three times the amount it had received for the previous 5-year cycle.
Disney Star held on to the TV rights in India while Reliance's Viacom18 won the digital rights, which fetched more money for the board than the TV rights.
The total amount for brand IPL stands at Rs 48,390 crore according to Shah's tweet.
I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI's organizational capabilities despite two pandemic years
Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value
IPL is now the 2nd most valued sporting league in the world in terms of per match value!