Is your product ready to sell?
As an entrepreneur, knowing people is only half of the job, if you’ve nothing to sell to them
Just as having the best product in the world is pointless if there’s nobody to sell it to.
Having both is key.
In a startup world obsessed with acronyms, one has been around for a long time. PMF, or ‘product-market fit’
It refers to the suitability of a product being built vs the demand of its market.
If people buy it, use it, love it, talk about it, then you’ve definitely found ‘product-market fit’ and achieved a key milestone in growing a bigger business.
To know more about PMF
Head over to FWD