Let's dig deep in Jobs-To-Be-Done (JTBD)
JTBD is NOT about you or your product!
JTBD is about customers and the jobs they need to get done.
"Because the job-to-be-done is stable over time, it is an attractive focal point around which to create customer value."
- Tony Ulwick
JTBD helps create products or solutions that enable customers to get the job done.
Take a deep dive into the JTBD framework with FWD.
Head over to the How to Build Customer-centric Products course on FWD.