Let's dig deep in  Jobs-To-Be-Done (JTBD)

JTBD is NOT about you or your product!

JTBD is about customers and the jobs they need to get done.

"Because the job-to-be-done is stable over time, it is an attractive focal point around which to create customer value."

- Tony Ulwick

JTBD helps create products or solutions that enable customers to get the job done.

Take a deep dive into the JTBD framework with FWD.

Head over to the How to Build Customer-centric Products course on FWD.