Jobs-To-Be-Done (JTBD): Dig Deep

[{"selector":"#anim-1575535c-dbe0-400e-8260-c0a235219ae7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.886363423295453%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Let's dig deep in Jobs-To-Be-Done (JTBD)

[{"selector":"#anim-5fcc8d21-61b6-45c6-a63b-e558866de5bb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(30.39772715378144%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] JTBD is NOT about you or your product!

[{"selector":"#anim-777d6727-9b3b-4ed6-99eb-e6ff22ecc3aa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] JTBD is about customers and the jobs they need to get done.

[{"selector":"#anim-1572137c-2ae5-4a62-bd80-32342520799b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.318181723025155%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] "Because the job-to-be-done is stable over time, it is an attractive focal point around which to create customer value." - Tony Ulwick

[{"selector":"#anim-cc3e6e8c-4191-48a4-8d96-aa1053749b7c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.89772701725232%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] JTBD helps create products or solutions that enable customers to get the job done.

[{"selector":"#anim-f18953ab-fed2-4ef0-a56a-28d6e8d50b0c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.62319197657096%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Take a deep dive into the JTBD framework with FWD.

[{"selector":"#anim-33753fd8-c92b-4530-b000-f8d860e1c725 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 8.859280287040955%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Head over to the How to Build Customer-centric Products course on FWD.