How to Manage Your Customer’s Experience
“Every single interaction, the most minute details of the interaction you have with your customer, are an opportunity for you to create something remarkable.”
Customer experience is an important aspect of a brand and is instrumental in attracting and retaining customers.
Customer Experience = Cognitive + Affective +Sensory + Behavioral consumer responses during the stages of the consumption process.
“You’ve got to start with customer experience and work back toward the technology – not the other way around.”
Managing customer experience needs continual management of employees, service processes, and product.
Even companies with a great product need to create positive CX for the sustainable development of their brand.
“Customer experience is the new marketing.”
Get ready to create and manage customer experiences to boost your brand image and profitability.
Check CX management course at FWD